Post by monower02 on Nov 25, 2023 3:35:36 GMT
American economist Philip Kotler outlined a list of principles for a New Marketing. This list, surprisingly current, has managed to capture the evolution of purchasing habits and the way in which the Internet forever changed the rules of the game. Let's review each of these principles. The power belongs, today more than ever, to the consumer. Access to information has made people know very well the product or service in which they are interested.
and sales teams has changed to become more consultative, advising customers to make their purchasing experience the best possible. The offer must target the right people. The era of marketing for all, brought about by the rise of television, radio and the written press, has given rise to marketing directed by market segmentation. What is your ideal client like? What features does America Cell Phone Number List it have? What are the problems that your product or service can help you solve? The marketing strategy must be focused on the value proposition, and not on the characteristics of the product.
How does your service add value to customers? What expectations do they have? To what extent can we meet those expectations? The message must be supported by these issues. The distribution and delivery of the product or service adds value. It is important to optimize the logistics operation so that the client can receive the products in a timely manner, simplifying their participation in the process.
and sales teams has changed to become more consultative, advising customers to make their purchasing experience the best possible. The offer must target the right people. The era of marketing for all, brought about by the rise of television, radio and the written press, has given rise to marketing directed by market segmentation. What is your ideal client like? What features does America Cell Phone Number List it have? What are the problems that your product or service can help you solve? The marketing strategy must be focused on the value proposition, and not on the characteristics of the product.
How does your service add value to customers? What expectations do they have? To what extent can we meet those expectations? The message must be supported by these issues. The distribution and delivery of the product or service adds value. It is important to optimize the logistics operation so that the client can receive the products in a timely manner, simplifying their participation in the process.